So, pre-notification on products of animal origin, and that will cover export health certificates, will apply from the end of January 2024, and so, that brings it in line with some of the other things that are happening, and in particular, the thorny issue of what is a qualifying Northern Irish good. We think we've made progress on that, so those checks will happen from the island of Ireland from the end of January 2024. And the end of January, not the start of January, is deliberate because the Christmas and new year trading period is not a good time to try to introduce new rules or regulations. And that's important, not just for this year, but for the future as well.
So, on physical checks, because on some of those—. So, on pre-notification, that's been in place elsewhere in the EU since 2022. We haven't been able to resolve that until this point because we needed to deal with the west coast of the UK, and, of course, ports in your constituency and indeed the Chair's constituency, as well as Holyhead, and the trade from the island of Ireland, so that's why the issue about what is a qualified Northern Irish good is not relevant for continental Europe. So, we'll be in line with the rest of the UK from the end of January 2024.
On physical checks, we don't have agreement yet. I don't want to speculate about why we've not been able to get agreement with the UK Government on some of that, but the point is that we haven't been able to. We haven't managed to have the meeting with Lucy Neville-Rolfe to try to get agreement, but I don't think that's through any lack of trying on her part. I think she's been really constructive since she's come into post. The difficulty, though, is that, in the target operating model, we talked about physical checks not starting until October 2024. We said they wouldn't start before the end of October 2024. And I think we've gone through this before in committee, but we've got to give traders a long enough period of time to be ready for that, and I said that I'd like to give them a year. Now, obviously, if we started at the end of October, we wouldn't be giving them a year.
We actually need to reach agreement across all three Governments—ourselves, the UK Government and the Scottish Government—because if we agreed something that would happen in Wales and Liverpool, but Cairnryan was still in a different place, people will divert trade. There's no point pretending they won't. If there's a lesser route in with less friction, they will take that route. That's understandable as well. I'm not trying to suggest that that would be an outrageous thing to do. If they're the rules, well, people can comply with the rules and do that. So, we need something that deals with all of the ports where trade can take place with the island of Ireland.