Yes. Look, I think one of the things we need to recognise is that the context to all this is really important in terms of the challenges to the global food system, and how fast that is moving. Resilience is really key, and food security is probably, in many ways, the most pressing issue that we face, and our patron at Cegin y Bobl is Professor Tim Lang, who's one of the leading experts in the UK on that subject.
But the reality of it is that as we're seeing more information come out about the impact of UPFs, none of which we should be surprised at, and as we see it mounting, there's increasing concern amongst the public about what that's doing to their health. We already talk about diet inequality and food inequality, and all I'm saying here is that the issue that Jane has raised becomes even more important, because you're basically starting to say, 'Okay, those people who can opt out of the UPF system are starting to do that.' You've seen Marks and Spencer maybe recently advertising that their meal deals are based on non-UPF foods, et cetera, whilst other people are going to be left behind on the wrong side of this again.
So, just to reiterate the importance of this, but the solutions are linked to a number of things. As Janet has outlined, some of it's about—and I don't want to call it 'education' either—but some of it's about support, giving people the resilience and helping them to find their own solutions in terms of the ability to cook, choose and source their food and, indeed, to grow it. Other solutions are around what we need to do with the rural economy—in fact, not just the rural economy, the urban economy too—in terms of the opportunities for food production.
Those are growing because of the instability of the global food system. We can no longer rely on many of the basics of cheap food, including vegetables. So, if you take the price of organic vegetables in west Wales, for instance—of which there are more and more being produced, but nothing like what we need—they have come down relative to the cost of imported goods. So, you can quite often come to—and I have a retail element to my business—you can quite often come to a place like ours, buy local organic tomatoes in the summer cheaper than the cheapest tomatoes in Tesco. So, we need to be aware that this is a shifting picture and we need to plan for the future and for resilience, and put the basic fundamentals in place.
Just to end there, I think what we are saying here is that we need a co-ordinated food policy. Now, I'm not one who wants to go back to Peter Fox's Food (Wales) Bill, because I thought it was brilliant, I worked really hard on it, others did as well, and we should have got it through. We haven't got time for that now. So, we need to build things and, in my view, what we should do is put school food at the centre of the system and build everything around that. Janet made a really good point: schools are often one of the few things left in the community where people come together. If fresh food is coming into the school, that's a damn good start on getting fresh food into the community.